As educators at universities adopt social media technologies, so do the marketing departments at the same institutions. Well beyond the Facebook stage, and even sailing past Twitter's tweets, marketing has begun to develop whole campaigns based on social media. Campus Technology features a story on Texas A&M's strategy, which includes an innovative microsite with videos from students and alums. As the marketing director explains, the campaign is largely built around the now-familiar technologies accessed with YouTube and iTunes. In short, the same technologies that college student prospects use daily for the other parts of their lives.
The case study published by Campus Technology is a good read. It introduces several new terms that every campus will be learning in the next year as competition in college recruiting heats up.
© 2009 Mary Bold, PhD, CFLE. Email contact: bold[AT]marybold.com. The content of this blog or related web sites created by Mary Bold (www.marybold.com, www.boldproductions.com, College Intern Blog) is not under any circumstances to be regarded as legal or professional advice. Bold is the co-author of Reflections: Preparing for your Practicum or Internship, geared to college interns in the child, education, and family fields. She is a consultant and speaker on assessment, distance learning, and technology.
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